Birketu

WIN Grand

Services Used Strategy
Stakeholder Engagement
Brand
Creative
Content Marketing
Public Relations
Micro-Site Build

Waples partnered with WIN to bring the transformative vision of WIN Grand to life, setting the stage for a revitalisation of Wollongong’s city centre. Covering 1.3 hectares at the intersection of Keira and Crown Streets, this $400 million development introduces 40% accessible public open space, pedestrian-friendly pathways, and a mix of residential, commercial, and entertainment options to energise the area.

Our team delivered a comprehensive marketing strategy focused on engaging the community and stakeholders.

Key Results

  • Developed and executed Communications & PR Strategy.
  • Created development branding, including look & feel and logo suite.
  • Designed all marketing collateral, including printed and online assets.
  • Stimulated community interest and support.
  • Designed and built project micro-site.
  • Successfully achieved the objective of meeting DA approval.
The Outcome

WIN Grand was successfully positioned as a symbol of Wollongong’s cultural and urban evolution, showcasing it as a world-class destination for living, working, and leisure.

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