As a long-time client of Waples, Legacy Property engaged our team to support their efforts in gaining community awareness and support for the revitalisation of the Corrimal Coke Works site. With a goal of achieving site rezoning at Council, Waples was briefed to create an engaging and targeted communications strategy, steer community focus groups, manage public relations and develop accompanying campaign assets.
Key Results
- Successfully achieved site rezoning.
- Drove more than 400 leads in the form of letters of support.
- Developed 8 x brand & campaign videos.
- Designed all print & digital assets for public exhibition.
- Steered 8 x community focus groups.
- Delivered a targeted publicity & PR campaign (with a local and state focus).