As a division of BlueScope, Lysaght Living has a rich history of over 150 years of manufacturing steel building products for residential and non-residential projects across Australia. Waples was tasked with refreshing the Lysaght Living brand to ensure it remained synonymous with quality, innovation, and technical expertise while enhancing customer engagement across digital and print platforms.

Our team developed new brand guidelines, modernised the logo, and created various marketing assets including brochures, social media tiles, and a 4-minute animated video illustrating the customer journey.

Key Results

• Developed comprehensive brand guidelines.
• Created and distributed new brochures.
• Produced a 4-minute animated video to enhance customer understanding of the process.
• Designed engaging social media tiles.
• Refreshed the Lysaght Living brand identity, including logo development.