On October 27th, 2023, Waples Marketing and Bluejuice Events orchestrated the Legacy Centenary Dinner at the Novotel Wollongong Northbeach. This significant event, celebrating Legacy’s 100 years of service, honoured the families of fallen military personnel and raised essential funds for the organisation’s ongoing support for widows, children, and dependents.

Team Waples Marketing, along with Bluejuice Events, delivered a comprehensive marketing campaign, encompassing concept design, digital and printed assets, signage, content marketing, PR, and event collateral. The creative approach was bold and reflective of Legacy’s enduring mission, engaging the Wollongong community and beyond.

The event keynote speaker, Lieutenant Colonel Garth Callender, remarked on his story of heroism and healing which captivated the audience. Concurrently, fundraising activities like auctions and raffles also contributed to Legacy’s cause.

Key Results

• 220 attendees celebrated Legacy’s centenary of service.
• Secured keynote speaker Lieutenant Colonel Garth Callender.
• Raised over $400,000 since the event’s inception for military families.
• Executed successful marketing campaign and event collateral.