Waples was engaged to bring KidsWish branding to life, ensuring it continued to resonate with the local community while maintaining its heartfelt mission of supporting children with disabilities and serious illnesses. The brand refresh encompassed a complete overhaul, introducing a new colour palette, logo, apparel design, and a total website revamp.

Our team worked closely with KidsWish to develop a fresh and vibrant brand identity that aligns with their values and enhances their visibility within the community.

 Key Results

• Developed a new brand architecture.
• Created a unique logo and cohesive brand identity.
• Improved brand recognition within the community.
• Achieved alignment of messaging across all touchpoints.