Waples partnered with the developers of The Range at Redgum Ridge to support the launch of their latest land release. With construction yet to begin, the challenge was to help potential buyers imagine the lifestyle on offer—spacious, private living in a peaceful rural setting, just minutes from Wollongong.

To bring this vision to life, we developed the creative concept ‘Living Large’, capturing the appeal of building generously sized homes with room for all the extras—space, privacy, and flexibility.

We produced a suite of video content to showcase this lifestyle, including a hero piece for the website and a series of short-form edits tailored for both paid and organic social media campaigns.

Key Results

• 2 of the 5 blocks were sold within the first month of the campaign going live.
• Video content achieved strong engagement across social platforms, with paid ads generating high click-through rates and time-on-page.