Vicki Tiegs, Director of Waples Marketing, has been named on the shortlist of B&T’s Women In Media Awards 2017, the only non-metro finalist across all 15 categories.

The awards mark one of the advertising and media industry’s highest accolades. Nominated in the PR category, Vicki joins a list of nine fellow industry leaders selected for their contributions to the media industry and wider community.

The support of regional and rural Australia has been integral to Vicki’s career. A native of rural Central Queensland, Tiegs’ prolific career history spans more than 40 years of philanthropic activity, more than 30 years of supporting and promoting women’s issues, and more than 25 years of supporting growth within the country’s regional centres.

Today, she is based in Wollongong, as the Director of award-winning marketing and communications agency, Waples. As the head of the agency’s PR department, Vicki’s client portfolio encompasses regional, metro and national clients from a multitude of industries. In the past 18 months, her major PR achievements include the public relations campaign surrounding the programming partner transition of the regional WIN Network to Network Ten, from the Nine Network.

In 2016, she was pivotal in bringing the Orange Sky Laundry charity van to the Illawarra, with a goal to provide practical assistance to the region’s homeless population. While building community awareness through a specific campaign, Vicki also brought together community leaders to drive the initiative.

Within the tourism sector, as the PR agency for Destination Wollongong, Vicki and her team also helped to enrich the city’s reputation as an attractive international cruise destination. Wollongong welcomed its first cruise ship in October 2016, with Vicki leveraging her skills and team to create an unforgettable inaugural community event.

Driven by work that speaks to her heart, Vicki’s community work is exceptional. As the co-founder and Chair of International Women’s Day, Illawarra, Vicki continues to produce its annual fundraising and scholarship lunch. In addition, she is also Director, Venues NSW and Chair, Illawarra Local Venues Council. She is also a founding member of Legacy (Wollongong and South Coast) Business and Community Support Committee and member, National Breast Cancer Foundation Illawarra Committee, and Illawarra Centenary of ANZAC Committee.

While excited by the nomination, Vicki admits the recognition is one of her career’s most humbling. “Throughout my professional life, I’ve worked with incredibly inspiring people and I’m grateful to have drawn on their strengths,” Tiegs says. “I think one of the biggest lessons I’ve learned is to approach any situation with honest passion. That’s what has kept my energy (and volume!) levels up—just ask the Waples staff.”

B&T’s Women In Media Awards will be held at Royal Randwick Racecourse on Friday, September 1. Hosted by SBS anchor Janice Petersen, winners in 15 categories will be revealed, in addition to the naming of B&T’s Power List, recognising the 30 most influential women in the Australian media landscape.